On the Virtue of Destroying Your Personal Brand

Marketers tell me I need to simplify my personal brand.

“Mark, you are the CEO of Simpleology.  You do too many things.  It harms your brand.  Create a personal identity to go along with your company identity and cultivate this image publicly.”

Sure, it would be “better for business,” perhaps.  It would also be a lie.  I’m not just a “dot com CEO.”  I am many other things.

The moment you buy into the notion of a “personal brand” you find yourself needing to ask your audience permission to change.

But you’re going to change anyway, whether they give you permission or not.

 


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  • JonathanKraft

    Rocking rapping Mark.  Awesome.  Not sure what was the motivation for this, but it’s awesome.

  • MilesHennis

    You should do Gangnam Style :)

  • Hi. here is what you can do when money is not your main concern.  But seriously being in such a position has great benefits such as helping others that are less fortunate like myself.  Mark was my saviour back in 2009.

  • I think I’ll “buy into” the idea of having a personal brand for now and worry about personal change later. If I deleted my website every time I had a marketing brain fart I wouldn’t have time to buy all the domain names, hire the designers, and write the web copy too. I think that needing to ask your audience permission to change would be a nice problem to have. If anybody you’re worried about that I’ll share the burden. Here’s to a Happy New Year. :)
     
    P.S. Is it just me or do Ben Settle and Mark Joyner look a little like each other?
    They might be doppelgangers…

  • I think I’ll “buy into” the idea of having a personal brand for now and worry about personal change later. If I deleted my website every time I had a marketing brain fart I wouldn’t have time to buy all the domain names, hire the designers, and write the web copy too. I think that needing to ask your audience permission to change would be a nice problem to have. If you’re worried about that I’ll share the burden. Here’s to a Happy New Year. :)
     P.S. Is it just me or do Ben Settle and Mark Joyner look a little like each other?
    They might be doppelgangers…

  • I think I’ll “buy into” the idea of having a personal brand for now and worry about personal change later. If I deleted my website every time I had a marketing brain fart I wouldn’t have time to buy all the domain names, hire the designers, and write the web copy too. I think that needing to ask your audience permission to change would be a nice problem to have. If you’re worried about that I’ll share the burden. Here’s to a Happy New Year. :)
    P.S. Is it just me or do Ben Settle and Mark Joyner look a little like each other? They might be doppelgangers…

  • GraemeGrande

    I was of the understanding that “left handed” people were more intelligent than “right handed people”…or “left as in Sinster”…..Now I’m not so Sure…..lol

  • commenttt

    don’t follow why you would destroy you’re personal brand? unless you’re saying there’s no point in having a personal brand. http://pom.sagepub.com/content/27/1/71.short

    • @commenttt I mean a personal brand limits you …  I think as a concept it has run its course.  People want and expect much more authenticity now.

  • I agree with this statement, “Create a personal identity to go along with your company identity and cultivate this image publicly”. I think what you need to do is to focus on important things that will help you to make an identity for your brand as well as the things that will make your brand name bigger in the industry, unless you want to make your personal brand on a higher level in the business world.

  • GeoffDodd

    To be honest I originally thought that ‘Simpleology’ was a bit of a contradiction. The logical STUDY of The Simple…. I have resolved to Oneness but reading your material I see that you (I) need a set like: 1) Daily targets to hit; 2) Dream catcher; 3) Delegation Stn; 4) Focus policeman, etc., so Oneness is not the option without some intelligent OVERVIEW of what’s happening to our TIME @Mark Joyner thanks so much