Marketers tell me I need to simplify my personal brand.
“Mark, you are the CEO of Simpleology. You do too many things. It harms your brand. Create a personal identity to go along with your company identity and cultivate this image publicly.”
Sure, it would be “better for business,” perhaps. It would also be a lie. I’m not just a “dot com CEO.” I am many other things.
The moment you buy into the notion of a “personal brand” you find yourself needing to ask your audience permission to change.
But you’re going to change anyway, whether they give you permission or not.